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Crafting Patriotism for Global Dominance

America at the Olympics

By Mark Dyreson

In 2008 China plans to use the Olympic Games to remake its national identity in the global marketplace. In so doing China treads the path blazed by...

August 2008 | Hardback: 978-0-415-44568-9 (Routledge)

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The Sport and Fitness Sector

An Introduction

Edited by Ben Oakley, Martin Rhys

Sport and fitness has become a key contemporary industry. Those working within the sector are now expected to demonstrate greater expertise and professional competence than...

April 2008 | Paperback: 978-0-415-45405-6 (Routledge)

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